Jurnal: Preferensi Takmir Masjid dalam Memilih Layanan Perbankan di Surabaya

PREFERENSI TAKMIR MASJID DALAM MEMILIH LAYANAN PERBANKAN DI SURABAYA

(A QUALITATIVE MULTIPLE CASE STUDY DI DELAPAN MASJID)

Mohammad Vitrho Herrinsyah Putra

mohammadvitrho@yahoo,com

FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS AIRLANGGA

Jl. Airlangga 4-6 Surabaya

ABSTRACT

In Surabaya, some mosques still place their fund in the several conventional banks which are prohibited in Islam. According to such fact, the purpose of this research is revealing the preference of mosque committee in selecting banking service.

            A qualitative approach is applied in this research with descriptive narrative analysis based on preference and consumer decision making theory. To determine the informants - 19 persons mosque committee in eight mosques: National Al-Akbar Mosque, Al-Falah Mosque, Mujahidin Mosque, Rahmat Mosque, At-Taqwa Mosque, Baiturrahman Mosque, An-Nuur Mosque, Nuril Iman Mosque – this research uses purposive sampling technique to be deeply interviewed, observed, and triangulated in order to gain valid data.

            This research results the finding of the needs of mosque committee in using banking service such as 1) Saving Service, 2) Transfer Service, 3) Money Shuttling Service, 4) Banking Infrastructures, and 5) Partnership Services. The keywors of the motives of mosque committees in selecting banking service based on Karim and Affif’s theory and Psychographic Values theory are convenience, security, and service. Meanwhile, their orientation in selecting banking services comprises 1) Essentially Islamic Banking, 2) Follower, 3) Functional and 4) Obligatory. There are three types of preference of mosque committee, those are 1) The preference in Islamic bank only, 2) The preference in conventional bank only, 3) The preference in both of conventional and Islamic bank which shaped by three factors such as 1) The knowledge and experience of mosque committee in Islamic Banking, 2) The approach of banks, and 3) The government intervention which the knowledge and experience factor has the most dominant role in shaping the preference.

Keywords: Preference, Mosque Committee, Banking Service

Jurnal ini ditulis dalam rangka memenuhi persyaratan untuk meraih gelar Sarjana Ekonomi Islam Universitas Airlangga. Dipresentasikan pada sidang skripsi tanggal 18 Februari 2014 dan mendapatkan nilai A.

Untuk jurnal lengkap dapat di download di link di bawah ini
http://downloads.ziddu.com/download/23670013/PREFERENSITAKMIRMASJIDDALAMMEMILIHLAYANANPERBANKAN.pdf.html

Presentasi Power Point Sidang Skripsi
http://downloads.ziddu.com/download/23678025/ThePreferenceofMosqueCommitteeinSelectingBanking.pdf.html