PREFERENSI TAKMIR MASJID
DALAM MEMILIH LAYANAN PERBANKAN DI SURABAYA
(A QUALITATIVE MULTIPLE
CASE STUDY DI DELAPAN MASJID)
Mohammad Vitrho Herrinsyah
Putra
mohammadvitrho@yahoo,com
FAKULTAS
EKONOMI DAN BISNIS UNIVERSITAS AIRLANGGA
Jl.
Airlangga 4-6 Surabaya
ABSTRACT
In Surabaya,
some mosques still place their fund in the several conventional banks which are
prohibited in Islam. According to such fact, the purpose of this research is
revealing the preference of mosque committee in selecting banking service.
A
qualitative approach is applied in this research with descriptive narrative
analysis based on preference and consumer decision making theory. To determine
the informants - 19 persons mosque committee in eight mosques: National
Al-Akbar Mosque, Al-Falah Mosque, Mujahidin Mosque, Rahmat Mosque, At-Taqwa
Mosque, Baiturrahman Mosque, An-Nuur Mosque, Nuril Iman Mosque – this research
uses purposive sampling technique to be deeply interviewed, observed, and
triangulated in order to gain valid data.
